How to Write More Inclusive Job Descriptions
05 Aug, 2024
How To Make Your Job Advert Stand Out
05 Aug, 20241-2 minutes
In this blog, you will learn:
- Why it's important that your job advert stands out.
- How to make your job advert stand out.
- Discover more about our recruitment services.
Struggling to attract the right talent? Worried your job adverts aren’t converting? Not receiving quality applications? It might be because your job adverts aren’t standing out.
On an average job board on any given day, hundreds, if not thousands, of job adverts will be posted by employers seeking the best talent to join their teams.
When writing a job advert, it’s essential to make them clear, straight to the point and appealing to the jobseeker. It’s likely that jobseekers are applying for multiple jobs at once and therefore they are unlikely to waste time reading a job advert that is full of irrelevant information. According to HR news, 63% of jobseekers apply for multiple jobs at any one time. This means that your job adverts need to stand out from the crowd to attract the best applications.
Throughout this blog we uncover why it's important that your job advert stands out on a crowded job board and how to make sure it does.
Why it’s important that your job advert stands out
It’s important that your job advert stands out to attract high quality candidates in a competitive job market. According to StandOutCV, in March to May 2024 there were 904,000 job vacancies in the UK, so you need to make sure that your advert is the one that candidates are eager to apply for.
A job advert that stands out can capture the attention of high quality candidates quicker by clearly communicating your company's expectations, benefits and culture which ultimately reduces the recruitment timeframe.
By clearly communicating what your company has to offer, it not only makes your job role sound more appealing but also helps you find candidates who are excited about the opportunity to join your team.
How to make your job advert stand out
7 ways to make your job advert stand out:
- Include a salary.
- Be personal.
- Open with an engaging introduction.
- Detail the responsibilities clearly.
- Promote your company's culture.
- State the company benefits.
- Don’t miss vital information.
Include a salary
Including a salary on a job advert helps it to stand out because it directly addresses a key concern for many jobseekers which is financial stability. At the very least, including a salary range can be more enticing for jobseekers.
According to the HR Director, job adverts that show a salary receive 27% more applications than those without. This is because it allows candidates to gauge whether the salary on offer aligns with their expectations, experience and financial needs, reducing the chances of wasted time for both you and the candidate.
Including the salary can also differentiate your job advert from others that don't disclose it, which can make it more likely to catch the eye of skilled candidates who want to know their potential earnings upfront.
If you don't want to list the salary on your advert for a specific reason, you should make it apparent that candidates can contact you to find out.
Be personal
Being personal is essential for creating a stand out job advert as it builds a connection with potential candidates, making your company seem more approachable. A personal touch also shows your unique culture and values, helping candidates envision what it's like to work at your company and enhancing your employer brand.
A personal approach shows that you have a genuine interest in finding the right professional and not just filling a role.
How to be personal in job adverts
How to be personable in job adverts
- Avoid overly formal and corporate jargon.
- Explain how the candidate’s work will make a difference to the business.
- Use "you" and "your" to create a direct connection with the reader.
Open with an engaging introduction
Opening with an engaging introduction is a fantastic way to make your job advert stand out as it immediately captures the attention of jobseekers.
By starting with an engaging snapshot of the job role and your company's qualities, you set a positive tone which can make candidates want to know more about what your company has to offer. This can also help to make your job advert more memorable, increasing the likelihood of candidates applying at a later date if they don't do so straight away. Candidates might also remember your company name for potential future opportunities.
Things to include in an engaging job advert introduction
Things to include in an engaging job advert introduction:
- Company mission and values.
- Unique selling points such as growth opportunities.
- Role overview.
Detail the responsibilities clearly
Detailing the responsibilities clearly in your job advert helps it to stand out as it shows transparency and professionalism. When responsibilities are clearly defined, the job description feels more credible and organised, which can help attract jobseekers who are looking for clarity and a structured role.
Detailing the responsibilities clearly in your job advert is also essential as it helps candidates understand exactly what is expected of them in the role.
By creating a concise description of what their daily tasks and key responsibilities will be, you can ensure that candidates can gauge whether they have the correct skills and experience to do the job.
This also cuts down your recruitment timeframe as you will probably have less candidates applying that don't qualify for the role and therefore you can ensure quality over quantity.
Promote your company’s culture
Promoting your company's culture helps your job advert to stand out as it provides a more personal glimpse into what working for your business is really like. While candidates often look for the basic requirements and benefits, they also want to ensure that they will thrive in your business.
By showcasing your culture, you differentiate your company from others, making it easier for candidates to see if your culture aligns with what they are looking for and their personal beliefs.
A strong culture also leads to higher employee satisfaction and better performance, ensuring that new employees are motivated from day one.
State the company benefits
Stating company benefits in your job advert is essential as it immediately highlights what sets your business apart from others. Including benefits such as flexible working, wellness programmes, bonuses and career advancement opportunities can attract top talent by showing that you value their growth and wellbeing.
According to CIPD, 71% of workers view a flexible working pattern as important to them when considering a new role, so demonstrating that you offer this can instantly help you to stand out in a competitive job market.
Don’t miss vital information
Job adverts are your opportunity to sell the company and job role to any potential candidates. If vital information is missing, they most likely won't apply as people often want exact and clear information when job seeking.
Candidates should get a good understanding of the role and the company from the advert without having to decipher it for themselves or waste time by getting in touch to find out more.
Recruit teaching staff
As a specialist education recruitment agency, we support mainstream and SEND schools with their temporary, permanent and temp-perm staffing needs.
We currently work with hundreds of schools and have exclusive access to some of the best Teachers and Teaching Assistants in the North West.
If you’re struggling to fill a teaching vacancy, why not get in touch with one of our team to see how we can help?
Primary schools - Jimmy Callagher
Secondary schools - Liam Jones
SEND schools - Jamie Heath
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If you’re searching for your next teaching job, why not take a look at the latest teaching vacancies, or simply upload your CV to be notified when a relevant position becomes available.
Who is Spencer Clarke Group?
Established in 2017, we’re a vibrant and progressive recruitment agency based in the heart of the North West.
We continually reimagine the recruitment process to challenge convention and defy expectations; from creating a better recruitment experience to remodelling employee engagement, we thrive off doing things differently and turning heads along the way.
We operate in two sectors:
In eleven specialisms:
Healthcare, Social Care & Nursing
Corporate Functions & Business Support
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